For a packaging class, I was tasked with designing my own brand and to successfully package it. I developed Ox Horn, a merlot wine. I created my persona based off the actor Nick Offerman. My target consumer were forward thinking males who like to get straight to the point and that enjoy a glass of wine with a delicious steak.


All logos, graphics, text, and designs are copyright protected and the property of Ryan Kramer.

©2018 Ryan Kramer. All Rights Reserved.