OX HORN WINE PACKAGING

For a packaging class, I was tasked with designing my own brand and to successfully package it. I developed Ox Horn, a merlot wine. I created my persona based off the actor Nick Offerman. My target consumer were forward thinking males who like to get straight to the point and that enjoy a glass of wine with a delicious steak.

For the stand, I laser cut a pattern into a single piece of wood. This made the wood flexible and bend around the bottle, creating a unique and aesthetic display. Afterwards, I cut out two triangles with a 45º angle and adhered everything to a base for stability. I finished the stand by staining the wood in a cherry walnut color to play off the color of merlot wines.

As an extension, I decided to make a 100 year anniversary package and bottle. For the bottle, I made a limited edition version, where the brand identity was laser etched into it. I kept the original pattern For the box and logo design to create unity and brand recognition.

All logos, graphics, text, and designs are copyright protected and the property of Ryan Kramer.

©2018 Ryan Kramer. All Rights Reserved.

All logos, graphics, text, and designs are copyright
protected and the property of Ryan Kramer.

©2018 Ryan Kramer. All Rights Reserved.