SENIOR THESIS RESEARCH AND BOOK DESIGN

My senior thesis class was a year long process divided up into two parts. The first semester focused on a research paper and then designing it into a book. The second semester involved creating the exhibition part, where I took my results from my research and communicated them in an exhibition display. This exhibit can be seen in another section of the website.

My thesis research was about how peoples' cultures and cultural linguistics play an important role on how people of different cultures perceive direction and placement in time and space. From my research, I found studies that helped prove a culture’s linguistic norms create patterns that prompt differences in conceptual thoughts on time representation. These results also helped show that a company’s brand identity can be misrepresented in different cultures. This is especially true if the brand identity involves visually representing the aspect of movement and directionality.

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